Right to Name New Monkey Sells for $650G

From Yahoo! News:

The right to name a new species of monkey sold Thursday for $650,000 in an online auction, with the funds going to protect the Bolivian habitat where the species lives, the Web site that handled the sale said.

The species of titi monkey — which is about a foot tall and has a brown body, a golden crown, orange cheeks and a white-tipped tail — was discovered by a Wildlife Conservation Society scientist in Madidi National Park in Bolivia last year, the conservation society said. The term "titi monkey" describes about 30 species of monkeys found in South America.

The article didn't say what the winner is going to name the new species of monkey, but I have this odd feeling I'll be hearing about this story again come Monday morning on CNN.